Was scanning some of the stories coming through my feeder – and ran into this. My topic for our class wiki was Twitter, and writing that entry got me interested enough to start using it, so this story’s timing seemed pretty serendipitous.
It’s startling to hear how a storm was brewing on Twitter even before the moderator had finished her discussion, and even better she responded to these comments later. The “real-time” crowd response that Twitter provides in this story will, in my opinion, become a much more visible technology in the news during this year, particularly due to the election coming up.
I really think Twitter is going to blow up, in a way much larger than it already has. What I’m envisioning is an almost national craze with TV audiences being swept into Twitter, like enormous instant messenger discussions.
Obviously, IM technology has been around already for a long time, so why would it become a bigger deal now?
It all comes down to the numbers. While we have traditionally used IM messages to speak to one person, or at best a handful of people simultaneously, Twitter gives you the capability to organize and/or join massive discussions far beyond the microscope of IM and cell phone text messaging. This results in a very interactive experience with the formation of “collective intelligence”, and I think the appeal of this type of public discourse is in-line with popular tastes.
We can already see it occurring across the scope of the blogosphere, and I think Twitter has the potential to match or exceed what blogs have done because it’s synonomous with an already accepted, popular form of technology (Instant Messenger). Blogs are everywhere, but there is still an significant part of the population that hasn’t used it, or that doesn’t care to. I think this is largely due to the prevalent “junior high school journal” picture that most people have when hearing about writing blogs, a notion that will decrease as blogs continue to get more popular. However, a lot more people feel comfortable with Instant Messaging or text messaging because it’s use was more widespread among a broader scope of the public, particularly among the generation of the 90s. That’s why I believe Twitter is at a tipping point.
We already see interactive voting in real-time TV shows and up to the minute blogs from sporting events and political events - imagine the same concept but in a much more audience-oriented way. Giant (and probably sponsored)Twitter discussions on everything from TV reality shows to presidential debates, where the audience creates a responsive and dynamic ”hive-mind”. In turn, the program or event being watched could then react to this reaction!
This already happens whenever you see candidates leave the stage during commercial breaks on TV political debates -it’s in their interest to gauge crowd response. What I am imagining is a step beyond this, where the people watching at home take an interest in being heard during these kind of situations. Perhaps I am taking this out of proportion in terms of scale, because the SWSX story mentioned above did occur among a group of frenzied technophiles. I’m just thinking the eagerness expressed by the “Twitter mob” to tear down Sarah Lacy while still in the middle of the SWSX event is an emotion everyone can relate to, not just the technology crowd. So I don’t think it’s difficult to see this brand of real time, inclusive crowd interaction becoming very popular though Twitter, or through a Twitter-derivative. And because of the upcoming presidential debates, the time is ripe for such a trend to breakthrough.
Look into it if you haven’t already, unless you think I’m speaking jibberish. In that case, leave a response -